Introduction to Google SEO

Introduction to Google SEO

Fits in the larger Digital marketing strategy, which also includes: The roles work closely with SEO.

• Search Engine Marketing
  • Bidding for paid advertisements
• Social Media Marketing
  • Free/paid ads and engagements
• Content Marketing
  • Writing for blogs, newsletters, etc.
• Public Relations
  • Build relationships, promote content etc.

Types of SEOs:

• White Hat
  • Won’t be penalized or banned.
• Grey Hat
• Black Hat
  • Face more penalties, and known for churn and burn approach.

SEO as a Career

Complementary roles:

• SEO
• UX
• Content
• Social
• PR

Career Options

• Consultant
• Agency
• In-House SEO
  • You can work for Startup.
  • Small and medium-sized businesses
  • Corporate / Enterprise level clients
  • Working with External SEO Teams

Skills Needed

• Interpersonal Skills
• Project management and planning
• Strategic Thinking
• Agile and pro-activeness
• Stay updated on industry trends and news
• Ability to analyze data

Interview Tips

• Prepare a portfolio:
  • Highlight past work
  • Showcase practical experience
  • Reference specific and relevant examples
  • Listen to their issues
  • Offer solutions based on past performance, or if you don’t have any experience related to that offer a solution based on your theoretical knowledge.
• Ask Questions:
  • What SEO challenges do you face?
  • What future challenges do you foresee?
  • Short and long term goals for SEO
  • How does SEO fit within the organization?
  • What is the general knowledge or SEO maturity of the company?

How Search Engine Works

• Robots: crawlers or spiders
• Crawlers discover new websites through links
• Sites are then added to an index stored in Data Centers
• User searches for a particular topic, websites are served based on their rating, determined by backlinks, relevancy, and authority etc

Evolution of SEO

• Early Google
  • Google became leader in the 2000s
  • Search engines relied mainly on the site content
  • Site needed to be submitted
  • Backlinks revolutionized the web
  • Anything goes without any check
  • Domain penalties didn’t exist
  • All tactics used to rank websites
• Old SEO Techniques
  • Tons of keywords
  • List of keywords as white text over white background
  • Gaining hundreds of low quality spammy backlinks
  • Creating hundreds of pages for each variation of keywords
  • Relying heavily on keyword-rich domain names
• Page Rank
  • Old way: See website score based on backlinks
  • New way: More in-depth and secretive metric
• Improvements
  • Rise of personalized searches and results
  • Google Analytics to see how user interact with your website
  • Google Search Console formerly known as webmaster
• SEO
  • Now, SEO has become a widely defined term.
  • Social networks are search engines too.
  • Learning individual algorithms
  • Look at branding and social presence
• Questions to Consider
  • What is the future of voice and video?
  • What other technologies may impact search in the future? e.g., AR, VR, web3 etc.
  • How might gadgets impact how humans search and discover information?